Ottawa Towing Solutions ("we," "us," or "our") is committed to protecting the privacy of individuals who visit our website and use our services. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have under Canadian privacy law.
We operate in compliance with the Personal Information Protection and Electronic Documents Act(PIPEDA) and applicable provincial privacy legislation, including Quebec's Act respecting the protection of personal information in the private sector (Law 25).
1. Information We Collect
Information you provide directly
When you submit our online booking or contact form, we collect the following personal information:
- Full name
- Phone number
- Email address
- Service details and any notes you include in the form
Information collected automatically
When you browse our website, certain technical information is collected automatically through cookies and similar technologies:
- IP address
- Browser type and version
- Pages visited, time spent on pages, and referring URLs
- Device type and screen resolution
- Approximate geographic location (derived from IP address)
2. How We Collect Information
We collect personal information through the following means:
- Booking and contact forms — submitted directly by you on our website.
- Google Tag Manager (GTM) — manages the loading of analytics and advertising tags on our website.
- Google Analytics 4 (GA4) — collects anonymized usage data to help us understand how visitors interact with our site.
- Google Ads — uses cookies to measure the effectiveness of our advertising campaigns.
- Cookiebot — manages cookie consent, ensuring you have control over which cookies are active during your visit.
3. Why We Collect Your Information
We use personal information for the following purposes:
- To respond to service requests: Your name, phone number, and email allow us to follow up on booking requests, dispatch a tow truck, and provide customer support.
- To improve our website: Analytics data helps us understand which pages are most useful, identify technical issues, and enhance the overall user experience.
- To measure advertising effectiveness: Advertising cookies help us determine which campaigns drive visits and service bookings, so we can allocate our marketing budget responsibly.
- To comply with legal obligations: We may retain information as required by applicable laws and regulations.
4. Cookies We Use
The following cookies may be set on your device when you visit our website, subject to your consent preferences:
Analytics cookies (Google Analytics 4)
- _ga — Distinguishes unique visitors. Expires after 2 years.
- _ga_* — Maintains session state for GA4. Expires after 2 years.
Advertising cookies (Google Ads)
- _gcl_au — Stores conversion data for Google Ads. Expires after 90 days.
- _gcl_aw — Records which ad click led to a website visit. Expires after 90 days.
Consent cookies (Cookiebot)
- CookieConsent — Stores your cookie consent preferences. Expires after 1 year.
You can manage or withdraw your cookie consent at any time through the Cookiebot consent banner on our website.
5. Third Parties
We share personal information with the following third-party service providers, each of which processes data on our behalf and in accordance with their own privacy policies:
- Google Analytics (Google LLC) — Website analytics. Data may be processed in the United States.
- Google Ads (Google LLC) — Advertising measurement and conversion tracking. Data may be processed in the United States.
- Vercel Analytics (Vercel Inc.) — Privacy-focused website performance analytics. Data may be processed in the United States.
- Cookiebot (Cybot A/S) — Cookie consent management platform based in the European Union.
- Supabase Inc. — Secure cloud database used to store booking form submissions. Data is stored in AWS infrastructure.
We do not sell, rent, or trade your personal information to any third party for marketing purposes.
6. Data Retention
We retain personal information only as long as necessary for the purposes described above:
- Booking form submissions (name, phone, email, service details) — retained for up to 3 years after the last interaction, or as required for legal and business purposes.
- Analytics data — Google Analytics retains data for 14 months by default. Vercel Analytics data is retained for 30 days.
- Advertising cookies — expire automatically after 90 days.
- Consent records — retained for the duration required to demonstrate compliance (up to 3 years).
When personal information is no longer needed, it is securely deleted or anonymized.
7. Your Rights Under PIPEDA
As a Canadian resident, you have the following rights regarding your personal information:
- Right of access: You may request a copy of the personal information we hold about you.
- Right to correction: You may request that we correct any inaccurate or incomplete personal information.
- Right to withdraw consent: You may withdraw your consent for us to collect, use, or disclose your personal information at any time, subject to legal or contractual restrictions. Withdrawal of consent may affect our ability to provide services to you.
To exercise any of these rights, please contact us using the details provided at the bottom of this page. We will respond to your request within 30 days.
8. Quebec Law 25 Compliance
In accordance with Quebec's Law 25 (Act respecting the protection of personal information in the private sector), we obtain express consent before setting any non-essential cookies on your device. Our Cookiebot consent banner presents clear choices and does not pre-check any optional cookie categories. You may modify or withdraw your consent at any time.
If you are a Quebec resident and wish to file a privacy complaint, you may contact the Commission d'accès à l'information du Québec (CAI).
9. Security
We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS/TLS), secure cloud infrastructure, and restricted access to personal data on a need-to-know basis.
No method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, the "Last updated" date at the top of this page will be revised. We encourage you to review this page periodically.
11. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to make a complaint about how your personal information has been handled, please contact us:
Ottawa Towing Solutions
2161 Bantree St., Ottawa, ON K1B 4X3, Canada
Email: dispatch@ottawatowingsolutions.ca
Phone: 613-290-6150
You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada (OPC) if you believe your privacy rights have been violated.